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Ticket Terms and Conditions
- Definitions
"Event" means the Emirates Dubai 7s rugby and entertainment event taking place at the Venue
"Organiser" means Emirates.
"Ticket" means a valid ticket, pass, wristband or other entitlement (including e-ticket/mobile ticket) giving the holder the right to attend the Event.
"Venue" means The Sevens Stadium, E66 Dubai–Al Ain Road, Dubai, United Arab Emirates.
"You" / "Your" means the person purchasing and/or using the Ticket.
- Contract formation
Your purchase of a Ticket constitutes an offer to attend the Event subject to these terms (“Conditions”). Please read the Conditions carefully before purchase and raise any queries with ticketing@b9events.com before purchase.
A binding contract is formed when the Organiser (or its authorised agent) confirms your order or otherwise provides the Ticket.
Please check your order carefully before purchase. Except as set out in sections 11–12 or as required by law, Tickets are non-refundable and non-exchangeable.
- Ticket delivery and access
For entry, bring your Ticket (and, if requested, original photo ID matching the name on the booking and the payment card used). Each Ticket admits one person. Your Ticket may be invalidated if any part of it is removed, altered or defaced, photographs of a Ticket will not be accepted. The Organiser will not be responsible for any Ticket that is lost, stolen or destroyed. Tickets are personal revocable licences and shall at all times remain the property of the Organiser. Any Ticket obtained in breach of the Conditions will be void.
Re-entry is not permitted without the Organiser’s consent. The Organiser may implement capacity controls and timed entry.
If You have any special access requirements or concerns about any special effects (for example lighting, sound or audiovisual) which may be featured at the Event, please discuss any such issues before purchasing the Tickets by contacting ticketing@b9events.com
- Price, fees and taxes
Prices are in AED and include UAE VAT at the applicable rate (currently 5% where charged).
Any unavoidable mandatory fees will be disclosed with equal prominence to the headline price before you buy. Optional/variable charges (e.g., delivery) will be shown clearly before checkout.
Promotions/discounts are subject to availability and cannot be applied retrospectively.
- Event content, special effects and health
Tickets are sold subject to the Organiser’s right to alter the advertised Event as reasonably necessary. No refund will be owed should a change to the advertised Event line-up occur.
The Event may include loud sound, strobe lighting, haze/pyrotechnics and pitch-side activity. If you have medical conditions that could be affected, please take appropriate precautions.
- Resale and transfer
All Tickets are for personal use only. The resale or use of Tickets for any form of business or commercial activity is strictly prohibited unless given prior written consent from the Organiser. Tickets sold or advertised in breach may be cancelled without refund.
Tickets must not be used for advertising, promotions, competitions or hospitality packages without the Organiser’s prior written consent.
The Organiser may restrict transfer for safety, capacity control or fraud prevention.
- Admission and right to refuse entry
Admission is also subject to Venue security checks and these terms.
The Organiser reserves the right to refuse You entry to and/or reject You from the Event (and may take appropriate action to enforce this right) in reasonable circumstances including without limitation:
(a) for health and safety or licensing reasons,
(b) if You behave in a manner which has or is likely to affect the enjoyment of other persons at the Event,
(c) if You use or display threatening, abusive or insulting words or mannerisms or behave in a manner which may provoke a breach of the peace, (d) if, in the Organiser’S reasonable opinion, You appear to be acting under the influence of alcohol or drugs,
(d) if You fail, when required, to produce proof of identity or age,
(e) if You refuse to comply with the events security searches,
(f) if You breach these Conditions, or
(g) if Your Ticket is void.
No refunds will be given to You if You are refused entry or ejected due to Your own behaviour.
- Safety, searches and prohibited items
You and your belongings may be searched on entry and within the Venue (including by metal detector). Refusal may result in refusal of entry or ejection without refund.
The Organiser reserves the right to confiscate any item which in the opinion of the event may cause danger or disruption to other persons at the Event or is one of the items not permitted in the venue as listed in the Conditions.
You shall not bring all or any of the following into the Venue:
(a) illegal substances,
(b) laser pens,
(c) animals (except guide dogs),
(d) Your own food and drink(s),
(e) any item which may be interpreted as a weapon (including sharp or pointed objects such as knives),
(f) flags, banners, clothing or other items bearing political slogans, insignia, or imagery;
(g) items intended to promote, advertise or oppose any political organisation or cause; or
(h) items that the Organiser, Venue or Dubai Police reasonably consider contrary to applicable UAE laws, public morals or public order are prohibited.
National flags of participating teams may be permitted provided they do not contain additional slogans and comply with these rules.
Decisions of Dubai Police and Venue security are final. aby food/medical items are permitted, subject to search. Outside food/drink policies may be updated for safety or licensing reasons.
- Alcohol, smoking and conduct
Alcohol may be purchased and consumed only in licensed areas. You must be 21+ to purchase or consume alcohol and may be required to present original ID (Emirates ID, passport or UAE driving licence).
Bringing alcohol into the Venue is prohibited. The Organiser reserves the right to refuse service and/or entry where you appear intoxicated.
Smoking and vaping are permitted only in designated outdoor areas.
You must behave respectfully towards staff and other attendees and comply with all lawful instructions from stewards and security.
- Filming, photography and use of your image
The Event may be photographed, recorded or live-streamed.
Personal photography and short video for private, non-commercial use is permitted unless stated otherwise. You give Your express consent to Your actual or simulated likeness to be included for no fee within any film, photograph, audio and/or audiovisual recording to be exploited in any and all media for any purpose at any time throughout the world. This includes filming by the police or security staff which may be carried out for the security of customers or the prevention of crime.
The use of professional equipment for recording or transmitting (by digital or other means) any audio, visual or audio-visual material within the Venue is strictly forbidden. You shall not bring any such equipment to the Venue. Any recording or transmitting equipment (including professional cameras), unauthorised recordings, tapes, films or similar items may be confiscated and/or destroyed by the Organiser.
- Postponement, cancellation and refunds
If the Event is cancelled (and not rescheduled), you are entitled to a refund of the Ticket face value. Booking/payment processing/transaction fees and ancillary costs (e.g., travel, accommodation) are non-refundable unless required by UAE law.
If the Event is postponed, your Ticket will be valid for the rescheduled date. If you cannot attend the new date, you may request a refund within the deadline communicated by the Organiser.
Refunds are processed to the original purchaser via the original payment method within a reasonable time after approval. Where purchased from an authorised agent, claims must be made with that agent and are subject to its procedures.
- Force majeure
The Organiser is not liable for failure to perform due to events beyond its reasonable control (including extreme weather, acts of God, public authority or police orders, national mourning, strikes, epidemics, terrorism, Venue damage or utility failure). Where feasible, the Organiser will attempt to reschedule; otherwise, refunds will be handled under section 11.
- Liability
Notwithstanding anything else in the Conditions, the Organiser shall not be liable for any loss, theft or damage to confiscated items or responsible for any lost, stolen or damaged items.
Nothing in these terms excludes liability for death or personal injury resulting from negligence or for fraud. Your statutory rights under applicable UAE law are not affected.
Subject to the above, the Organiser is not responsible for: (a) loss not caused by its breach or negligence; (b) loss not reasonably foreseeable; (c) business losses and loss of profit; or (d) loss, theft or damage to personal property at the Venue, except as required by law.
- Hospitality and packages (if applicable)
Hospitality upgrades and packages (e.g., lounges, boxes) are subject to additional terms notified at booking. Unless stated otherwise, packages do not include travel or accommodation.
Branding and dress code inside hospitality areas must comply with Venue guidelines. External branding or third-party promotions require prior written consent.
Package components are subject to availability; reasonable equivalents may be provided.
- Prohibited commercial activity
Unauthorised trading, promotions, flyering, banner displays or sampling within the Venue or its curtilage are prohibited and may result in ejection and confiscation of materials.
- Data protection
In order for the Organiser to organise and manage the Event(s) and the Venue, issue your Ticket and provide you with any relevant services, processing of Your personal information might be required. Your personal information will be processed in accordance with the Organiser’s Privacy Notice [link to 7s privacy notice]. 17. Customer service and complaints
For queries or complaints, contact: ticketing@b9events.com. We aim to resolve issues promptly and fairly. If we cannot resolve a consumer dispute, we will inform you of available escalation options in the UAE.
- Variation
The Organiser may update these terms to reflect changes in law or operational requirements. The version in force at the time of purchase applies to your Ticket.
- Governing law and jurisdiction
These terms and any dispute arising from them are governed by the laws of the Emirate of Dubai and the applicable federal laws of the United Arab Emirates. The courts of Dubai shall have exclusive jurisdiction.
Contact details
Organiser: Emirates
Registered address: Emirates Group Headquarters, Airport Road, Dubai, UAE.
E-mail: ticketing@b9events.com
Effective date: 1st September 2025
